Trainline have released two innovative features in order to support customers searching for the cheapest Advance ticket prices.
The facilities aim to encourage people to see the benefits of rail travel when compared to other travel modes. It has designed both features to reassure travellers that they are getting the best value when searching for Advance fares and include:
This facility allows users to sign up for notifications for Advance tickets for their journey which are not yet released for sale. The feature supports customers, allowing them to achieve the very best price without the need to go back and forth to check on ticket availability.
The usability of this feature has been improved by Trainline in order to be more focused and easy-to-use and which now includes immediate notifications once tickets are released to buy.
This new feature by Trainline makes use of machine learning using historical price data in order to predict when prices could increase, allowing travellers to be alerted to any potential price increase over the coming seven-day period.
The facility can also offer details on how much future Advance fares could be, supporting rail customer’s choices when making travel plans.
During the summer, The Office of Rail and Road, which handles the economic and safety regulation of Britain’s railways, revealed figures which show Advance fares making up 22.7% of UK rail industry fares revenue, which is an all-time high.
Dave Price, Chief Product Officer for Trainline said:
“Trust and transparency are important reputational factors for the railway industry, so we’re using our tech to help customers better understand when and how ticket prices change. These innovations put more power into the hands of the traveller, and provide greater reassurance that they’re getting the best value available. By doing this we’re helping to strengthen the overall case for people to choose the train for their journey, rather than driving or flying.”