The screens will bring benefits to the stations advertising seeing 75” and 85” full-motion digital screens and will be placed in high footfall areas, creating increased engagement with passengers.
Suzanne Grant, Commercial Director at Merseyrail, said:
“We are delighted to have been able to work with JCDecaux to enhance our advertising portfolio and bring these state-of-art digital screens onto the Merseyrail network.
“Already we are seeing well-known brands take advantage of the screens and our network to engage their target audiences. The screens also bring vibrancy to our stations and look fantastic.”
Mark Bucknall, Chief Commercial Officer at JCDecaux, said:
“Liverpool is a key city for brand advertisers and the digitisation of these four key stations, will provide new opportunities for advertisers to reach consumers across multiple touchpoints as they commute, shop and socialise in the city centre.
“As the fastest growing city outside London, Liverpool is an important economic, retail and tourist hub, and as audiences return post-Covid, this will strengthen the digital offer for brands across our roadside, rail and retail locations.”
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