One of Transport for Wales’ (TfW) flagship trains has been adorned with a livery advertising a charity that supports children’s hospices.
Gobaith children’s hospices support children and their families from mid and north Wales. They provide care and support to children with life-threatening conditions, and provide their families with respite and crisis care, end-of-life care, counselling and bereavement support.
TfW invited members of the public to vote, via its Twitter account, for three charities that they would like the company to support. A number of TfW’s trains would then be wrapped with vinyls branding the chosen charities, which were:
- Hope House & Tŷ Gobaith children’s hospice charity
- RNLI (lifeboat charity)
- Alzheimer’s Society Cymru
Hope House & Tŷ Gobaith’s bilingual brand is now emblazoned on a set of TfW’s newly introduced Mk.IV carriages. As the Tŷ Gobaith carriages travel around Wales and the borders, the charity’s message will reach out to a potential audience of hundreds of thousands.
Bethan Jelfs, TfW’s Director of People and Change, said: “Hope House & Tŷ Gobaith is a wonderful charity that really makes an impact on so many children and families, often at the most challenging of times. Transport for Wales is extremely proud to be supporting this amazing charity.
“I look forward to seeing the Hope House & Tŷ Gobaith train travelling across our network around Wales and beyond and I hope the hundreds of thousands of people who will see the train will think about also supporting the charity.”
Simi Epstein, the charity’s Director of Fundraising, added: “We were thrilled to be chosen to appear on one of the Transport for Wales train and already are getting lots of calls from excited families who have seen our logo passing through their local stations.
“Thank you so much to Transport for Wales for inviting us to be part of this exciting new promotion.”