Avanti West Coast has announced that a trial of Waymap’s digital technology is underway at Birmingham International Station.
The app is designed to help customers find their way independently through a station simply by using an app on their own mobile device.
The trial is underway and will finish at the end of July 2021. If the app is successful, it could be rolled out across Avanti West Coast managed stations.
The app activates when the customer is at Birmingham International.
They can enter their starting location and destination to receive custom instructions, enabling them to self-navigate to nearby attractions, platforms, or points of interest at the station.
The step by step guide provides directions with the choice of live map, audio instructions or written instructions – making it easier for both visually sighted and visually impaired users to get where they need to independently.
Natasha Grice, Executive Director of Customer Experience at Avanti West Coast said: “We want to make it easier for customers to have seamless end-to-end journeys, so finding their way around stations is key, which is why we’re trialling digital wayfinding technology. This latest initiative gives customers the tools to navigate platforms or points of interest tailored to their journey with their preferred choice of instructions – allowing them to get where they need to be more easily and with independence. As we strive to provide the best possible experience, we’re keen to explore this innovation across our route to help increase the confidence of all our customers when travelling with us.”
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