Virgin Trains has announced that they will be introducing a new ticket price for travel between London Euston and Birmingham.
The train operator has already consigned Friday afternoon peak restrictions at London Euston to history and is now giving passengers on its London to Birmingham route a kick start to the week by introducing a new £10 fixed price on Mondays.
Thousands are set to benefit from the new flat rate for all advance single tickets on selected services which will be available up to one hour before the train’s departure.
Passengers can now take advantage of longer weekends with restriction-free Fridays and cheaper Monday as a result of the trial.
The new fare is being trialled for ten weeks, starting on 11 February and will be available on all services departing London Euston and Birmingham New Street on Mondays between 11:00 and 13:00, and after 20:00. The tickets are now on sale.
What did the officials say?
Sarah Copley, Executive Director, Commercial, at Virgin Trains said:
“We want to make tickets as simple and as easy to understand as possible. By promoting a very simple new flat rate fare we are hoping to encourage more people to experience our award-winning services and features such as BEAM – our free on demand TV and movie streaming service – while grabbing themselves a bargain.”