A Yorkshire Distillery has entered a partnership with London North Eastern Railway for its vodka to be served in the railway's first-class carriages.
In the agreement, Classic Vodka from the highly awarded Masons of Yorkshire Distillery will be the only vodka served on all first-class routes between Inverness, London Kings Cross, and Aberdeen and Kings Cross.
Masons is planning an exciting marketing drive for 2023 to elevate the partnership and demonstrate its commitment as Yorkshire's first distillery to sign an agreement with the award-winning long-distance operator.
The announcement comes after a hugely successful deal with the best-selling Original Gin, and in time for Masons of Yorkshire to celebrate its 10-year anniversary next month. This year the team from Masons is focusing on Travel Retail, and already has agreements for its products stocked by TransPennine Express and 4 in World Duty-Free at Leeds Bradford and Manchester Airports, starting this Summer.
With over 125 international awards and counting, Masons of Yorkshire is one of the UK's most highly-awarded brands of distilled spirits brands
At the Business Traveller Awards 2022, London North Eastern Railway was named ‘Best UK Domestic Train Service', and follows several other prestigious awards that the company has won, including ‘App of the Year.'
Karl Mason, the co-founder of Masons of Yorkshire, said “We are particularly proud of this partnership and LNER is a great team to work with. No form of marketing beats liquid on lips and this first-class deal allows us to do this on a mass scale. Travel partnerships are going to be a huge focus for us into 2023 as staycations and travel in the UK booms. Cheers to that!”
