Campaign to promote Transpennine Route Upgrade now launched

A multichannel campaign to promote the benefits of the Transpennine Route Upgrade has now launched.

‘On Track to Better' is a campaign which conveys benefits of projects such as the Transpennine Route Upgrade and other upgrades which will transform the railway.

The campaign includes a stop motion animation advert which covers the benefits, which is voiced by John Thompson.

The animation was directed by the award-winning animation director Tom O'Meara and will be displayed across billboards, TV's and social media.

The planned improvements will help to support economic growth across the North and deliver more benefits to passengers.

The new advert can be viewed below:

Daniel Bolton, Transpennine Route Upgrade Senior Marketing Manager, at TPE said: “The new TRU ‘On Track to Better' campaign is the result of a fantastic collaborative effort across the industry and is designed to raise awareness of the major railway improvements that will take place in a way in which customers can relate to.

“Faster commutes will see longer bedtime stories for parents, a more frequent service will make city visits a more frequent day out and a fully electrified line will mean cleaner air for the people of the North, and these are just some of the large-scale improvements customers will benefit from.”

Neil Holm, Transpennine Route Upgrade Director, said: “The ‘On Track to Better' campaign will help to raise the profile of our multi-billion-pound improvement programme, and I hope it will get people excited for the transformational benefits in store for passengers in the north.

“We've made a huge amount of progress already, with major work already underway to electrify both ends of the route. We'll eventually deliver a fully electrified line to bring faster, more frequent trains running on a cleaner, greener railway between Manchester and York.”

Rob Warnes, Strategic Development Director for Northern, said: “The new campaign highlights the huge range of railway improvements that will be delivered for our customers as part of the Transpennine Route Upgrade. Faster, better and greener journeys are the key to unlocking opportunities for our communities right across the Pennines, and we're excited to tell our customers about the work that has now begun to transform their railway”.