South Western Railway (SWR) has introduced a Commuter Rewards scheme, which is offering its customers big discounts on a range of post-work activities
The scheme has been launched along with SWR's ‘Spread Your Wings' campaign, which reminds customers of the benefits, both professionally and socially, of returning to the office, and new flexible ticket options.
Designed specifically for commuters in light of the growing number of people returning to the office, the scheme is set to feature on local radio and television.
South Western's Commuter Rewards scheme has nearly 50 money-saving deals, offering rail commuters, complementary wine, discounts on food, drink, attractions across the capital , and even money off speed dating.
The scheme is being continuously updated and is entirely free to sign up to. It is available through SWR's Commuter Rewards page.
Fronting the campaign are two avian ambassadors, Wesley Peck, a young business-pigeon, and a successful execu-bird called Sandy C. Gull. As part of the animation, the two birds, who sparked an unlikely friendship on an SWR commuter train a few years ago, are reunited as they both return to the office. Together, they discuss their plans for the day, from lunch with clients and business meetings to an exhibition and drinks with friends, in a conversation packed with bird-inspired word play.
Commenting, SWR's Commercial Director Peter Williams, said:
“Heading to the office needn't be all work and no play. Getting back into the capital gives us all the perfect excuse to get the best out of London, from its great pubs and restaurants to world class museums and shops.
“By offering dozens of great deals designed specifically for commuters, our new rewards programme makes a whole range of post-work activities even easier and cheaper to enjoy.
“To complement the opportunity for our customers to bag a bargain, we're delighted to launch our new campaign, which is ably led by our two avian friends, Sandy and Wes. With new, flexible ticket options available too, now is the perfect time for our customers to spread their wings and rediscover all that the big city has to offer!”
