Shirts of the leading rugby league team, London Broncos, will feature the name of Hull Trains from next season.
For 21 years the company has provided direct rail travel from Hull to London King Cross.
The company is looking to raise its profile in the Capital, so now is an ideal time to announce a partnership with the Championship rugby league team London Broncos.
For the 2022 season, the Hull Trains logo will be on all of London Broncos' first-team shirts, meaning that rugby fans, regardless of whether they live in London or East Yorkshire, will be seeing a lot more of the company next season.
David Gibson, Hull Trains Managing Director, said: “We are delighted to announce this partnership with London Broncos and look forward to working with them. We have provided direct rail links from London to East Yorkshire for 21 years and hope that by raising our visibility, we can encourage more people from London to get excited about making the journey to Hull as well as the other communities we serve.
“For us, this partnership is all about connecting businesses, leisure travellers and our communities. We wish London Broncos every success for the coming season.”
London Broncos Head of Commercial, James Milner, added: “As a proud East Yorkshire resident that owns businesses in Hull, I am very aware of the excellent service Hull Trains offer both business and leisure customers on the East Coast of England. Their service has won awards in recent years and as a company they are highly regarded in their sector.
“To have them on board with the club and investing in the game of rugby League via the London Broncos is a real coup for us and we are delighted to welcome all of the team at Hull Trains on board with the Broncos.”
Could of chosen Hull FC, Hull KC or Hull City AFC to sponsor for Hull Trains.