Ahead of Eurostar launching a new identity in 2025, and following the launch of a new brand, website, app and loyalty programme new contemporary accessories have been created that display the brand's colours to complement its employee's new uniforms.
As well as updated lanyards and name badges, all of Eurostar's 2,100 uniformed staff members who operate both on trains and at stations will also receive ties and neckerchiefs in the brand's fresh new colours of navy and plum. These will also incorporate the new logo, and have been designed to be unisex and to seamlessly complement the staff's current uniforms in both colour and style so that they always appear as a coordinated combination.
The idea behind the redesign was Eurostar's aim to harmonise uniform styles among colleagues to enhance their visibility across all stations, and promote the company's new slogan of ‘Together we go further'.
Around 80 of Eurostar's ambassadors drawn from diverse teams across Eurostar stations in Brussels, Paris, Lille, Amsterdam, Rotterdam, and London were involved in the redesigns. These representatives attended a series of workshops over several months where they had the chance to discuss their preferences for the colour schemes and designs, as well as express any concerns they had.
After much discussion, navy blue and plum were selected as options for two colours to complement ‘The Spark,' which is a key element of Eurostar's fresh new identity and logo.
To further Eurostar's commitment to sustainability in all areas of its business and to minimise its carbon footprint, the neckerchiefs were crafted in France and the ties were produced in Italy. Eurostar is recycling the old scarves by donating them to a fashion school in London for students to use in projects to design new outfits.
