The Severn Valley Railway has announced that its four-day Spring Diesel Festival, held from 18 to 21 May, broke several records.
The event:
- welcomed more than six-and-a-half thousand visitors
- boasted the largest collection of diesel traction ever brought together at a heritage railway
- saw the highest number of visitors the SVR has ever recorded for a diesel event.
- was attended by 44% more passengers than expected
- took 35% more revenue in ‘secondary spend' than last year's event.
The event celebrated fifty years of diesel locomotives in preservation, and included a mixture of heritage locomotives and current main line traction. It featured twenty-two in-service locomotives and more locos on static display.
RailAdvent Plus members attended at a discount price, and hundreds of shareholders travelling on passes or complimentary tickets further boosted the attendance.
Social media influencer Francis Bourgeois attended on both the Saturday and Sunday, posting to his millions of followers on social media: “The railway community is a place where camaraderie and friendship can be found just by sharing a carriage. This weekend at the SVR has been a testament to that – I've met so many great people and had an absolute blast. Thank you everyone at [the SVR] for an unforgettable weekend.”
SVR managing director Jonathan ‘Gus' Dunster explained: “There have been quite a few nights burning the midnight oil to bring this together, but yet again, the SVR has shown its true colours and talents. My heartfelt thanks go to everyone who's worked tirelessly to deliver another event showcasing our railway at its very best. We have smashed our target for passengers, and it has been gratifying to see so many people flocking to our event.
“As with the Spring Steam Gala, there are some learning points to take on board and we will action these for future events.
“I was bowled over the by the messages of thanks online, and the sheer number of visitors who expressed their thanks to me in person during the four days of the Festival. Yet again we have put on an event that is at the pinnacle of UK heritage railway endeavours, and we've done it with professionalism and pride.
“Getting together such a huge array of traction would not have been possible without the support of our industry partners. Our thanks and appreciation go to Avanti West Coast, Locomotive Services Ltd, Colas Rail, DB Cargo, Direct Rail Services, GB Railfreight, Great Western Railway, Network Rail and Rail Adventure UK.”
Whilst acknowledging and celebrating the event's success, Gus also highlighted the importance of the SVR's £1.5 million Survival Fund appeal, which it launched earlier this year: “The success of both this event and our Spring Steam Gala in April show the prominence of the SVR within the heritage rail sector, and how important it is that we can continue to put on events like these. Our Survival Fund appeal is going to be crucial in ensuring that happens. We've received thousands of donations, and we're hugely grateful for every one of them. But we need thousands more in order to reach our target of £1.5 million. This fundraising, along with further successful events and meticulous management of costs, will be what makes the difference to the SVR's survival.”
For more information on the Survival Fund appeal and to donate, please visit the SVR website.
