Northern Trains' commuters are being encouraged to return to rail.
During the past 18 months, the train operator has made significant improvements to its network. It has also updated its fare structure to reflect changes that people may have made to their travel habits.
Early signs suggest that Northern's customers are taking advantage of the improvements. The latest figures show that around 40 per cent of commuters have already returned to Northern services, which is above the national average for rail operators and is growing month-on-month.
Northern's drive to bring commuters back to the railway is being spearheaded by its latest advertising campaign which launched earlier this week.
Tricia Williams, Chief Operating Officer at Northern, said: “We have delivered a programme of investment during the past 18 months that has seen the full introduction of 101 new trains, the completion of the refurbishment of our older trains, and significant improvements at stations across the North – including the installation for more than 170 Amazon and InPost lockers to provide more convenience for our customers.”
“We've also transformed the way in which customers can pay for their travel.
“Great value fares, and Flexi Season tickets which reflect changes to people's commuting habits, are available through our mobile app. And with more than 600 new ticket vending machines, as well as improvements to web purchasing, buying a ticket is now easier and more convenient than ever before.”
Tricia added: “Whether you're coming back to the railway to get to your workplace, a meeting or to study, we've made fantastic improvements to make sure that, whatever the reason for travel, you can go do your thing.”
For more detail about Northern's improvements and ticket offers visit northernrailway.co.uk/returntowork.
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