First Group has unveiled the new name for its all-electric rail service between London and Edinburgh
Called Lumo, the new operator will offer fares for as little as £14.90 in a bid to encourage more environmentally-friendly travel between the two capital cities.
What's more, 60% of all single fares will cost £30 or less.
Lumo will start on the 25th of October using Hitachi Class 803 trains with a frequency increasing over time to a maximum of ten services a day by early 2022.
Lumo Trains will operate over the East Coast Main Line and will call at Edinburgh, Newcastle, Morpeth and Stevenage, and London King's Cross.
Also launching is LumoEats, a new at-seat catering service from high street brands, as well as free WiFi, paperless tickets, and a new entertainment system.
Helen Wylde, Managing Director for Lumo, said: “Travelling in the UK should not cost a fortune and it certainly shouldn't be the planet that pays. Whatever your preferred mode of transport, we are likely to be more affordable and kinder to the planet.
“We believe everyone has the right to travel in style. We are empowering people to make green travel choices that are genuinely affordable without compromising on comfort.”
Helen Wylde added: “The reasons people choose different modes of travel are changing. People are now considering their impact on the environment very carefully. They also expect better service and catering. Lumo is a new rail travel experience that is kinder to the planet and better value for passengers, while never compromising on service.”
Helen Wylde commented: “Travelling by rail is already the greenest form of long-distance travel in the UK. Lumo will take this further, being the ‘greenest in class' with state-of-the-art electric trains and a service to match. We have a commitment to finding greener, smarter and more comfortable ways to get people from A to B – and we welcome anyone's perspective on that.”
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Paperless tickets!! So it’s a train for smartphone people only then. That means it is no use for my sort. First Group have never impressed me.
As far as we are aware you can collect your ticket at the station from any of the ticket machines just like you can with any other operator
LUMO? Plumb loco, if you ask me!
what about the west coast?
They already have that, as Avanti, and TPE
Why the name Lumo?
Lumo. That does sound like a airline operator more than a open access rail operator. First Group is getting pathetic right now. Much prefer if it remained as East Coast Trains.