Northern has announced that more than £600,000 has been won by rail passengers thanks to Arriva Rail North's Smart Giveaway.
The competition was launched in September 2019 and introduced monthly price draws for Smart card season ticket holders, with passengers able to win up to £200 in each draw.
Five monthly draws have taken place since being launched, with more than 3,200 passengers winning back the cost of their Smart season tickets.
Northern Smart cards are an easier way for passengers to renew their season tickets.
Customers can renew at any time on a device of their choice – smartphone, computer, ticket machine or at a ticket office.
What did the officials say?
Mark Powles, Commercial and Customer Director at Northern, said:
“Our Smart Giveaway was designed to give something back to customers who have embraced new technology and are using Smart season tickets to travel on Northern services.
“And, with £625,000 in prizes drawn – and more than 22,000 entries – there can be little doubt that Northern's customers have not only warmed to Smart travel, but have also been rewarded with easier and quicker ways to renew their season ticket and been given money back in their pocket. ”
One of those winners, who travels regularly from Baildon to Bradford, said:
“Thank you Northern. I was absolutely delighted to receive a £200 refund in the Smart giveaway prize draw.
“As a person who has always driven to work over the years, I trialled catching the train after winning a ‘Don't Drive December' monthly pass. Since then I have been converted and have travelled by train to work ever since.
“What a bonus it was to win the prize draw – thank you!”
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Is Northern going to have a new logo and brand without the “by arriva” bit. When the new franchise starts from 1st March that is to be managed by the government.