Great Western Railway has announced that it has launched the next chapter of the Famous Five adventures.
The new TV spot “Five and the Jetpack”, which is directed by The Greatest Showman's Michael Gracey, kicks off the new campaign.
The campaign heads back to Enid Blyton's original Famous Five narratives, with an adventure that starts when Uncle Quentin shows off his latest invention, this being a homemade jetpack.
The jetpack doesn't perform quite as it should, and when Uncle Quentin proudly presses the ignition button, he spirals out of control and into the sky.
The four quickly jump on a high-speed GWR train in a bid to follow him and save him from danger. From the train, they spot him hanging from a castle and race through the countryside to catch him just as he falls.
The campaign celebrates GWR's new timetable which has introduced faster train times and more frequent service.
This is the third instalment of the adventures by Julian, George, Dick, Anne, and Timmy the dog that has been created by GWR by agency adam&eveDDB.
What did the officials say?
GWR Head of Marketing and Sales, Amanda Burns, said:
“It's always been our ambition to produce distinctive advertising that stands out in a crowded travel market. This new adventure enables GWR to promote the benefits of our transformation in an engaging and spirited way, inspiring a better way to travel to so many wonderful destinations on our network.”
adam&eveDDB Managing Director Paul Billingsley said:
“We couldn't be more proud to launch the latest chapter of this much-loved campaign. It's our third consecutive year of Famous Five work for GWR, and stands as testament to the power of pairing consistently distinctive brand assets with beautifully crafted story-telling.”
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And what about Paddington Bear?! He could also be in it.