Lincoln City Football Club has announced that London North Eastern Railway, or LNER, have agreed a three-year naming partnership.
This means that their home ground, Sincil Bank has been renamed the LNER Stadium.
The train operator has transformed Lincoln's transport connections with new train services between Lincoln Central and London King's Cross.
The three-year partnership will give Imps fans special travel offers with LNER.
Fans will be able to visit the new LNER Stadium for the first time when Lincoln City play at home to Tranmere Rovers at 15:00 on Saturday 14 December.
Lincoln City Football Club will be hosting fun activities as part of the weekend match including a Santa's Grotto. Fans will also be able to get their hands on Imps LNER scarfs and flags in the Club Store.
What did the officials say?
Andrew Whitham, Head of Commercial for The Imps, said:
“I am excited at the prospect of working with a company which has direct links in and out of the city and one whose presence in Lincoln is focussed around building links with the community.
“We are proud to be partnering with a well-known national brand such as LNER. This partnership serves as indication of the growth that the football club has seen in recent years. LNER has recently demonstrated a real commitment to Lincoln by creating transformational transport links and this commitment is vitally important for the local economy.”
Suzanne Donnelly, LNER's Commercial Director, said:
“Having recently launched new direct services between London and Lincoln, we wanted to strengthen our relationship with the local community, help promote the region and encourage more people to travel with us on the thousands of extra seats available each day.”
Clive Nates, Chairman of Lincoln City, said:
“Throughout the whole process everyone involved was keen to find the right partner for the club and finding the correct organisation was key.
“We wanted any prospective partner to have links to the city and share our vision for supporting the local community and LNER certainly share that same focus.”
Where Next?
News Homepage
For the Latest Railway News
RailAdvent Online Shop
Framed Prints, DVD's / Blu-Ray's and more
LocoStop Community
Come and share your railway pictures
Mainline Steam Info
Upcoming mainline steam tours/loco movements
Perhaps Lincoln City could have a sponsor with LNER. Just like Doncaster Rovers has LNER on their home and away kits.