Virgin Trains has announced that Birmingham International Station has become ‘Bearmingham International' for a week.
This is to celebrate the anticipated arrival of Bear Grylls Adventure.
This new attraction will be a short walk from the station and is located beside Genting Arena within the NEC campus.
The renaming is thanks to a partnership between Merlin Attractions and Virgin Trains. It sees the station renamed for a whole week with platform signs all changed to mark this special take over.
The opening has been confirmed for 1st October.
What did the officials say?
Bear himself was there to unveil the new signage and stated:
“It's amazing to see the buzz around the Bear Grylls Adventure today. It's been an incredible road embarking on this new attraction with the team at Merlin Entertainments and such an honour to have a station renamed after me today. We've received such a warm welcome from Birmingham so far, and we are proud to make it the home of our first ever Adventure park.”
“This last year has been such a journey and I want to thank everyone involved in Bear Grylls Adventure for turning this vision into reality. In recent weeks seeing the attraction really take shape from our initial designs and getting to try out the activities has given all the team such a sense of pride and achievement. I just can't wait for people to learn and be challenged across all the different adventures at Bear Grylls Adventure. This really is adventure at its best, in 1 day!”
James Thomas, General Manager at Bear Grylls Adventure said
“October couldn't come any sooner, it has been such an honour to work with Bear Grylls on this attraction from the initial design stages right over to this station rename. We seriously cannot wait to open to allow people to experience this incredible attraction first hand.”
Lorraine Ley, Station Manager for Birmingham International commented
“It was great have Bear down at the station today to help celebrate the rename. It's a fun thing to do and we hope it will put on smile on peoples' faces. Travelling to the new attraction by train couldn't be easier, and certainly more BEAR-able than driving, if you can excuse the pun!”
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Could he temporarily rename one of Birmingham’s major railway stations (ie Birmingham New Street or Birmingham Moor Street or Birmingham Snow Hill to “Bearmingham” New Street, “Bearmingham” Moor Street or “Bearmingham” Snow Hill). Or possibly rename Birmingham New Street as “Bearmingham” New Street.