A series of adverts are set to appear at train stations around the UK, all part of a new campaign designed to draw attention to children’s mental health.
The campaign by Action for Children, highlights that mental health issues found in adults often start in childhood.
It is hoped that the campaign will raise awareness that mental health issues can begin in childhood. It is known around three children in every classroom are suffering from a diagnosable mental health disorder.
The children and young people which Action for Children supports have often experienced a traumatic childhood, making them even more likely to struggle with their emotional wellbeing. The charity has said that if problems are spotted early, they can be reduced, or even prevented, with the appropriate support.
This week, FirstGroup and Action for Children have launched a three-year charitable partnership. Throughout this time, FirstGroup is donating advertising space across its UK transport network, including railway stations.
The advertising space donated by FirstGroup is one element of its partnership with Action for Children, through which the company will provide £1m of support in the form of cash, fundraising and the commercial value of gifts in kind.
What did the officials say?
Carol Iddon, Acting Chief Executive for Action for Children, said:
“With 75% of adults who have lifelong mental health issues first experiencing symptoms by the age of 18, it is essential that we act early to prevent these illnesses from having a devastating impact on the rest of their lives.
“I am thrilled that Action for Children has been chosen as FirstGroup’s new charity partner. Our partnership will enable us to provide expert mental health support directly to the children and young people we help. Throughout the next three years, FirstGroup will be a key partner in helping us to achieve our ambition that any child who needs help gets help.”
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