East Midlands Trains Partners Up With Leicester Riders

Michael Holden - Editor Add a Comment 2 Min Read
Credit: Leceister Riders

East Midlands Trains have announced it has agreed on a partnership with the basketball team, Leicester Riders, who are the reigning BBL Champions, for the 2017/18 season.

The Riders are also the BBL trophy holders and BBL playoff champions. The Leicester Riders can also offer a range of corporate facilities at the new Leicester Sports Arena.

Leicester Riders are the UK's oldest Basketball team! Click here to find out more

What did the officials say?

Mr. Ben Edmundson, Business Development Manager of is pleased to be supporting the Riders, “We are delighted to be extending our partnership with Leicester Riders. As a successful East Midlands based train operator, we're pleased to be working with successful Midlands based sports team and we look forward to working closely with the club during the 2017/18 season”.

Riders Chairman Kevin Routledge was also pleased with the partnership, “The Riders are very pleased to welcome back East Midlands Trains as one of our commercial partners. Their support is helping the Club to support national developments, and to secure partnerships and opportunities for young people that extend well beyond the city and county. As one of the top Clubs in the country, we are looking to broaden the appeal of the Riders and the support of EMT is important to the further growth and sustainability of the Club.”

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