Following the unveiling of one of its trains with a new Pride livery, Lumo has announced that the number of Pride events it is supporting is more than ever before.

With Newcastle Pride taking place this weekend, Saturday, 25th, and Sunday, 26th July, many of the UK’s Pride organisations are being showcased on five large-format screens across the city. Lumo’s Pride-liveried train features many of the LGBTQ+ organisations the company supports throughout England and Scotland.

The train operator is also making a £1,000 donation to Gateshead-based Pride Radio, which is broadcasting Newcastle Pride to audiences throughout the UK and worldwide to enable others to experience the weekend’s celebrations. Pride Radio broadcasts across the UK on 89.2FM, DAB, online, and throughout the world on the free Pride World Media app. It has listeners in 127 countries, including 38 where it is illegal to be LGBT+, and seven where being LGBT+ is punishable by death.

Lumo is also facilitating travel for many of the artists and performers travelling to the city for the weekend.

In the latest rail industry customer satisfaction results, Lumo was ranked the top operator for value for money.

“At Lumo, we believe everyone should feel able to be themselves and travel with confidence, which is why we’re proud to be supporting more Pride events and organisations than ever before this year. “We’re delighted to be working alongside Pride Radio, Ocean Outdoor and our many Pride partners to help celebrate the incredible LGBTQ+ communities across the North East of England and beyond. Whether that’s through our Pride train, showcasing Pride organisations across the UK or supporting Pride Radio’s broadcast to audiences around the world, we hope our contribution helps ensure more people can feel included, represented and connected.”

Richard Salkeld, Director of Communications & Partnerships, Lumo

“Pride Radio and Lumo share something special. We’re both proudly based in the North East but connect people far beyond our region every day. Together with Lumo and Ocean Outdoor, we’re taking Pride beyond the streets of Newcastle, helping more people experience the energy of Newcastle Pride, share in the celebrations and feel connected to our amazing city and its LGBTQ+ community wherever they are. That’s what Pride is all about.”

Peter Darrant, CEO of Pride Radio