Yesterday (13th January) Northern launched a new advert to encourage more people to use trains instead of cars.

The advert, ‘We’re Northern, just like you’, showcases real people and places from across the North of England, celebrating the operator’s integral place in the North.

It forms part of the operators’ campaign, highlighting how trains play a pivotal role in modern lives.

The ad will run across numerous platforms, including TV and on-demand video.

“This new campaign reflects our pride in serving the north, celebrating its places and its people and shows how the railway is integral to our communities and in modern life – whether you’re commuting, meeting friends, heading to an event or exploring somewhere new.

“People don’t travel for just one reason anymore. The same train might take you to work one day and on a day out the next. We want customers to think of the train first for their travels across the north and leave the car behind whenever they can.”

Alex Hornby, Commercial and Customer Director at Northern