Vennersys has taken a step forward in its expansion into the heritage railway sector by partnering with one of the country’s most iconic railways, the Snowdon Mountain Railway in Caernarfonshire, Wales.

The 4.5-mile mountain railway, which carries 140,000 passengers annually, has chosen Vennersys, a company specialising in visitor management software, to help prepare the tourist attraction and the Hafod Eryri summit visitor centre for the future.

The software that is to be implemented across the line, VenposCloud Visitor Management System, will bring all existing information relating to bookings, seating, catering, gift shop sales, etc., onto one overall platform.

This will allow online ticketing and allocated seating on both steam and diesel services, while other areas of the railway will also be able to access VenposCloud.

Overall, this will increase the operational efficiency of the railway and will put the line in a favourable position to add product flexibility and connect to other travel agents using the same cloud platform, including other historic sites across the UK.

Vennersys see this partnership as a milestone achievement, which shows their growth and the strength of their VenposCloud platform.

In addition, the data collected will enable the mountain railway to gain a clearer and more accurate understanding of bookings and on-the-day passenger numbers, allowing them to provide a more personalised and smoother experience for visitors.

“We were looking for a modern and scalable solution that could unify all areas of our operation, from ticketing and retail to marketing and reporting, focused on delivering a better experience for our customers. Vennersys stood out not only for the strength of their technology but also for their commitment to understanding our needs and ensuring the system supports our long-term vision.”

Kristian Johnson, General Manager at Snowdon Mountain Railway

“Partnering with Snowdon Mountain Railway is a real milestone for us. It’s an attraction with global recognition and a rich heritage, and we’re excited that our VenposCloud system will play a role in shaping its future. This partnership underlines our ability to support some of the most complex and high-profile sites in the UK, ensuring they can focus on delivering exceptional experiences to their visitors.”

Kristian Johnson, General Manager at Snowdon Mountain Railway