London North Eastern Railway (LNER) has launched a WhatsApp Channel to help keep customers informed about their journey.
The channel will broadcast travel information, service updates and advice during disruptions.
LNER’s Service Delivery Team will be keeping the channel up to date to ensure customers can check if anything will affect their journey ahead of setting off.
The operator is encouraging people to subscribe and turn on notifications ahead of travel.
Customers then have the option to turn on and off their notifications as they wish to avoid any unnecessary communications when not travelling.
Further information on this can be found on LNER’s website, and the WhatsApp Channel can be found here.
“We know our customers book their tickets from a range of different platforms, and that can make getting the right service information to them tricky. One benefit of a WhatsApp Channel is that anyone with the link, regardless of where they booked their ticket, can subscribe and use the feed when they need it.
“Our research shows that customer confidence and satisfaction in rail increases significantly if they are more informed during their journey, even when they are disrupted. This channel is just one of the ways LNER is making sure customers have access to the right information so they can confidently make the right decisions for them ahead of travelling or if things don’t go to plan.”
Zoe Belhomme, Communications Transformation Manager at LNER



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