Avanti West Coast and Forest Distillery have partnered up to have miniature gins in aluminium bottles to remain more sustainable.
They will be rolling out the recyclable bottles for their ‘Forest to First’ gin as part of Recycle Week, which runs until the 28th September.
The new bottle will replace the previous glass, which will provide a more compact and sustainable option exclusively for Avanti’s menu.
The new bottles are much more sustainable as they are made from 100% post-consumer recycled aluminium, offering an option which has a 90% lower carbon footprint than other bottles.
They are also 67% lighter than the glass bottles, which will reduce delivery emissions
“We’re always looking at new ways of doing things to deliver the best possible experience for our customers while being a responsible business.
“Partnering with Forest Distillery to give one of our most-loved drinks greener packaging supports our shared goal to offer sustainable local products, as well as making a positive difference to the environment.
“We’re proud to introduce this innovative bottle and hope our customers admire the new look, while enjoying the same familiar taste as they whizz along the West Coast Main Line.”
Rob Taylor, Food and Beverage Development Manager at Avanti West Coast
Responses
Recycling is great and good for the environment, but there is one major flaw with it, and that the human element and we all need to get on board (no pun intended) and recycle properly.
What also needs to be realised is that all recyclables should be classed as how recyclable they actually are, and here’s the interesting bit as when you consider the amount of energy used to recycle, the temperatures involved and the costs involved along with the easy of recycling then Glass has the highest cost, followed by Aluminium and then Plastic.
I hope they are also collecting up all the empty aluminium ‘bottles’ at the end of each trip so they can be recycled once again?
Glass is just a recyclable as aluminium, so why is a change to aluminium bottles being billed as “more sustainable”? This appears to be more virtue signalling.
They’ve likely based most of their change on the reduction of emissions during delivery, as the cans are lighter than glass. Additionally, aluminium is usually recycled in a closed loop, meaning they are recycled into new cans, whereas glass is typically downcycled. Obviously, this depends on whether people actually recycle them or not, and any option has its downsides regardless of recycling status.