Piccadilly Circus tube station will be rebranded as PICARDilly Circus, to mark the launch of Star Trek: Picard on Amazon Prime Video.
The re-branding will be applied for 48 hours.
From the 15-16th of January, the roundels, signage and posters were changed to represent the new series.
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What did the officials say?
Julie Dixon, Head of Customer Information, Design and Partnerships at Transport for London (TfL) said:
‘We’re thrilled to partner with Amazon Prime Video to create this exciting takeover of one of London’s most well-known Underground stations to celebrate the launch of Star Trek: Picard. The Star Trek franchise is a global sensation and we’re excited to mark this next chapter in a creative and engaging way that connects with tens of thousands of people.
‘We hope that the out of this world activity has brought a bit of unexpected fun to our customers and that they boldly go on their commute, young or old.’
Mike Gordon, Chief Commercial Officer at Global, said:
‘This clever campaign is a perfect example of how brands can harness the power of outdoor to create experiences which capture the attention of audiences at key moments of the day. For example, many commuters will be streaming video whilst travelling to work, or they may be heading home and considering diving into a new series. This dynamic activation will help drive awareness and fame for this much-loved franchise and we look forward to seeing how commuters respond.’