New Avanti West Coast livery – photos from official launch train

Michael Holden - Editor 5 comments 4 Min Read
Credit: RailAdvent

has today unveiled its brand new livery for its .

The new Pendolino, now named Pride and Prosperity, is travelling from London Euston to Glasgow Central via Coventry, Birmingham International, Stafford, Crewe, Preston, Carlisle and Motherwell.

We joined the press launch at Crewe and were joined by a number of staff from Network Rail, Avanti West Coast along with railway enthusiast, Pete Waterman.

New Avanti West Coast livery for Class 390 Pendolino at Crewe
Credit: RailAdvent

When boarding the train, you will notice this new livery is just the outside. The inside remains the same as when this train operated with Virgin Trains – however, it has been confirmed by Avanti that the inside and outside of the Pendolinos are all undergoing a refurbishment program.

Next stop was Preston, we found a puddle and managed a reflection shot, it looks superb this livery, it really does. In our opinion – we prefer this over the newer style Virgin livery – what do you think? Let us know in the comments below.

Credit: RailAdvent

We are currently titling and flying over shap as we head for Carlisle and Glasgow – the sun is setting on what has been an excellent day so far, more to come though!

Credit: RailAdvent

FirstGroup and Trenitalia have taken over the franchise from Virgin Trains who ran the service for 22 years.

The new partnership brings a host of further improvements for passengers, including a refurbishment program of its Pendolino trains as well as 25,000 new seats, more reliable Wi-Fi, and power sockets for all passengers.

By 2022, there will be 263 extra train services every week to more places and a fleet of new trains that will replace the current Voyager trains.

What did the officials say?

Steve Montgomery, Managing Director of First Rail, said:

“We're delighted to start serving the customers who take 40 million journeys every year on the west coast. We'll bring families, friends, businesses and communities closer together with new trains and new destinations. We're excited to get our plans underway and take services to the next level.”

Orazio Iacono, Managing Director of Trenitalia, said:

“We're honoured to begin operating intercity services on the West Coast Main Line, one of the busiest railways in Europe, that will bring a host of improvements for the millions of people who use it every year.  Trenitalia will also be using its skills to help design and manage high speed rail services from North to South in the UK over the next few years. The name Avanti was chosen to represent our values and recognises our ten-year experience in the high speed in Italy with 350 million passengers. Quality, dynamism, innovation and future: this is what we want to guarantee for the West Coast main line service”.

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5 Comments
  • I actually like the new livery. I do hope that Avanti West Coast can do a better job than Virgin Trains.

    Goodbye Virgin Trains 1997-2019

  • The new WCML operators have pinched the Tory playbook on nurses and hospitals. 25,000 new seats are in the same old carriages, they are not new capacity. Unless they wanted to continue running with a Virgin Trains interior they have to change the upholstery.

      • I’ve not forgotten the 23 new trains coming along later, but the 25,000 new seats are 25,000 replacements for the seats already in the existing Virgin fleet. And I wonder why they need ‘new’ seats, surely a refurb and new upholstery is all that’s required?

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