Three Little Birds PR has announced that they have been appointed by the Dartmoor Railway, in Devon, and the Weardale Railway, in Durham, to manage their The Train to Christmas Town 2019 PR campaigns.
The agency has been briefed to ‘share the magic’ of the festive experience through online and print media.
The Dartmoor Railway and Weardale Railway are both owned and operated by Iowa Pacific Holdings, who also operate three heritage railways in North America.
Iowa Pacific Holdings operates Buzzards Bay, in Massachusetts), Batesville, in Mississippi and Hood River in Oregon.
What did the officials say?
Of the appointment, agency founder Sheila Manzano said
“we’re really excited about this campaign and the opportunity to work with both railways, especially as the Train to Christmas Town is the most important event in their calendar. “
Tiffany Arthurs, General Manager of Dartmoor Railway and Head of Marketing for British American Railway Services Ltd overseeing the UK’s two campaigns said
“ we’re delighted to have Three Little Birds PR involved this year, helping us reach families looking for ideas on where to meet Santa this year and what makes The Train to Christmas Town event so special”.
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