Virgin Trains has announced that it has launched a new wrap approved by the Vegan Society. This comes after they formed a partnership with the charity to provide more plant-based food.
The Hummus and pomegranate wrap has gone on sale on the train operators shops following a registration process by the Vegan Society to ensure all its ingredients are free from animal products.
The partnership was formed after Virgin Trains became the first train operator to offer vegan-friendly options on all its menus last December.
This addition comes as the train operator responded to its passengers who said they wanted to extend “Veganuary” to the rest of 2019 or simply cut down on their meat and dairy intake.
More than 250,000 people signed up to Veganuary last month, more than in the previous four years combined, for ethical or health reasons.
The Hummus and pomegranate wrap was certified with help from Virgin’s sandwich supplier, Street Eats, and is available for £3.90 from its onboard shop.
What did the officials say?
Julie Harper, Virgin Trains’ Food & Beverage Proposition Manager, said she had been overwhelmed by the response to becoming fully vegan-friendly in December.
“The response from our customers has been really positive. Vegans who want reassurance that they’ll be looked after onboard have welcomed this but we’ve also had great feedback from non-vegans. We’re delighted to be working with the Vegan Society and hope to be launching more products officially registered by them through the year.”
Elena Orde, Communications and Campaigns Officer at The Vegan Society, said:
“We’ve been campaigning for decent vegan options on trains through our Vegan on the Go campaign and it’s great to see Virgin respond with products that anyone can enjoy. Market trends are showing a rapid growth in plant-based eating, particularly around this time of year when people are following on from their New Year’s resolutions to try a vegan diet as part of Veganuary. We hope that other train companies will follow Virgin’s lead and take notice of the power of the vegan pound.”